Best Email Marketing Automation Tools 2021 - Essential Digital Marketing Software For Your Business

Best Email Marketing and Automation Tools 2021

Featured Tools

Prominent Email Marketing Tools

GetResponse is the world’s easiest all-in-one online marketing platform, helping over 350,000+ small businesses, marketers and brands get better results online. Also, including landing pages, webinars, and marketing automation.

All Email Marketing Tools

Automizy is an easy email automation. They help SMBs convert leads to sales with our intuitive, insightful and ingenious platform.

Benchmark aims to provide practical marketer with strategies and devoted support to create ongoing customer engagement with email marketing and automation tools.

SendX is an Affordable, Intuitive & Feature-rich Email Marketing Software for marketers & business owners. SendX prides itself on enabling marketers with one of the simplest UIs in the industry.

ActiveCampaign helps growing businesses meaningfully connect and engage with their customers. With the SaaS platform, they help businesses go beyond marketing automation to optimize their customers’ experiences.

Moosend is a powerful email marketing platform with world-class features, state-of-the-art automation, and an award-winning user interface. Thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses.

AWeber delivers powerfully-simple email marketing software specifically designed for small businesses. Since 1998, they’ve helped over 1,000,000 small businesses around the world.

ConvertKit is email marketing software for online creators – the authors, makers, podcasters, photographers, YouTubers, teachers, artists and other creators building the future. We have 19,500 paying customers, send 500 million emails per month, and are growing revenue quickly.

MailerLite is the email marketing software that is focused on providing exceptional value to its existing customers, including an intuitive user experience, fast 24/7 live support and straightforward pricing that makes sense for small businesses.

Amazon Simple Email Service (Amazon SES) is a cloud-based email sending service designed to help digital marketers and application developers send marketing, notification, and transactional emails

iContact’s email marketing platform helps businesses of all sizes get results. The tool is for small business and a professional marketer looking for maximum campaign strategy, or a high-volume sender with millions of subscribers.

Rejoiner gives you all the email marketing software, and hands-on consulting you need to increase conversion rates and crush your revenue goals.

Mailjet is the email solution for teams to create, send, and monitor marketing emails, transactional emails via its intuitive multi-user, drag-and-drop interface, teams can create impactful email templates together.

Klaviyo helps growth-focused eCommerce brands drive more sales with super-targeted, highly relevant email, Facebook, and Instagram marketing campaigns.

Litmus helps email marketers work more efficiently, catch costly errors & accelerate campaign performance. Major global brands across every industry and vertical trust Litmus to make email better and easier than ever.

Zoho Campaigns is an email marketing software that drives sales. Create, send, and track email campaigns that help you build a strong customer base.

Email on Acid offers the most comprehensive and flexible email pre-deployment platform of its kind. As the industry leader in email production management, the company’s platform helps developers, marketers, and enterprise organizations deliver email perfection.

Hiver is an email collaboration product built on top of Gmail. It helps teams of all sizes manage group emails like support@, info@ right from Gmail. Hiver has over 1400 customers across five continents, including the likes of Flexport, Vacasa.

Mailchimp is an always-on marketing platform for small businesses. They make innovative, beautiful products that empower those businesses to find more customers.

Hunter makes it incredibly easy to reach out to other professionals. They help sales, recruiters and marketers connect with the relevant people with simple and powerful tools.

Sendinblue is an all-in-one sales and marketing platform. Thet have scaled up, adding a collection of new marketing and sales features to help new businesses get off the ground. These features include email marketing, Facebook ads, retargeting display ads, etc.

RocketReach allows you to find email and phone for over 1.5 billion professionals across over 20 million companies worldwide. Using sophisticated algorithms, RocketReach match rates are over 85% on average, well above most other services.

Autopilot has email marketing software trusted and loved by thousands of teams around the world. It helps marketers capture and convert new leads, connect with customers, and create loyal repeat buyers.

Campaign Monitor is a leading email marketing platform. They strive to provide the best product and services, ranging from easy to use email marketing tools and automation to full-featured email platforms used by teams of all sizes.

Kickbox provides technology that promotes email best practices and improves inbox placement, including a full suite of deliverability monitoring and management tools.

Constant Contact is a leader in email marketing since 1995, provides hundreds of thousands of small businesses around the world with the online marketing tools, resources, and personalized coaching they need to grow their business.

Stripo email editor is a tool for those who want to save time on email creation but still wants to make professional and responsive email templates.

HubSpot is a leading growth platform with thousands of customers around the world. Comprised of Marketing Hub, Sales Hub, Service Hub, and a powerful free CRM, HubSpot gives companies the tools they need to grow better.

SendPulse is a platform that offers multiple channels of communication with customers: email, web push notifications, SMS, Viber, and chatbot messages. They constantly improve features and develop new ones as user-friendly in marketing.

Tips to Choose the Best Email Marketing Tools

The easiest and cheapest method to market your business is through emails. It’s a great way to promote content related to your brand, share ideas, and build brand awareness. With a comprehensive email marketing campaign, you can increase engagement with consumers and improve sales.

If you want get the promising results from your email campaign, you need the support of the right email marketing software.

It should help with multiple aspects of your email marketing strategy, such as communicating with the target audience, sharing brand messages, selling products and services, building a relationship with customers at different stages of the sales funnel, and much more.

More importantly, you need a tool that allows you to effectively manage your list of current customers as well as potential ones so that you can deliver targeted content to them. In order to tap into the potential of your email marketing campaign, you need to identify a tool that aligns with your company’s business goals. But there’s a vast number of tools to choose from, and finding the best one for you is no easy job.

To make this task easier for you, here is a list of essential factors you should consider when searching for the perfect email marketing tool.

Key Criteria to Evaluate Email Marketing Tools

Customer Service

At some point, someone will have a question or need assistance. Consider investing in an email marketing tool that provides live chat options, preferably 24/7. Also, look into other channels that representatives actively engage on. To get a better picture of the level of customer support, we suggest you communicate with them before making a purchase.

Features

An effective email marketing campaign relies on segmenting the target audience. This allows you to create and deliver targeted emails, depending on where a consumer is in the buying journey. Moreover, it helps to guide them deeper into the sales funnel. So segmentation should be an essential feature of the tool. Make sure to look into other features as well.

Accountability

Your email campaign needs to improve results. Therefore, the tool must perform smoothly at all times. Talk to support staff and consultants about how often the software is updated and what options are included in maintenance. Ask other companies who are using the tool about issues such as downtime, security concerns, etc.

Pricing Policy

Some email marketing tools base their pricing policies on how many emails you send while others base it on the number of subscribers. However, you should also look into free and paid services. Be careful to choose the platform and package that works best for you as well as your company.

Integration

Email marketing tools need to work well with other tools that you are currently using. Selecting an email marketing tool that integrates seamlessly with your CRM can be an excellent choice. Decide on a platform that allows you to manage valuable content, update customer data, and provide you with an overview of important metrics.

Scope of the Email Marketing Tools

Your primary goals are to improve audience engagement, enhance lead generation, reduce customer acquisition costs, and boost sales. But what additional features does the email marketing tool provide to help your business? Some important ones to consider include assistance in creating email landing pages, designing subscription forms, and analyzing critical KPIs such as open rates, click-through rates, etc.