What is Digital Marketing ?
Digital marketing is the act of promoting and selling products and services by leveraging online marketing tactics such as social media marketing, search marketing, and email marketing. When you get down to it, digital marketing is simply marketing
What are the types of digital marketing ?
Digital marketing can be broadly broken into 8 main categories including
- Your website.
- Search engine marketing (SEM) Search Engine Optimization (SEO)
- Pay per click advertising (PPC)
- Marketing automation (including email marketingand messenger marketing)
- Social media marketing.
- Video marketing.
What are often referred to the 5 D's of digital marketing?
Digital marketing revolves around these 5Ds:
- digital devices,
- digital platforms,
- digital media,
- digital data, and
- digital technology
What are the keywords in digital marketing ?
A keyword is a term used in digital marketing to describe a word or a group of words an Internet user uses to perform a search in a search engine or search bar. In an SEO strategy, keywords are very important and should be the core of any copy written for the web (present in the content, titles and SEO elements
To be truly successful with your digital marketing efforts diferrent digital techniques must be integrated with traditional media such as print, TV and direct mail as part of multichannel marketing communications